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Get the CMO benefits at only a fraction of the cost.

According to salary.com, the cost of a full-time CMO is $251,000. Save money, hire a fractional CMO and watch your results soar.

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Benefits of Hiring a Fractional CMO

Cost Savings
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The average salary of CMOs in New York and Silicon Valley is $251,000, excluding benefits and perks.

The fractional framework adds C-suite level experience and perspective to your team without the comp package accompanying a full-time senior leadership role.

Ironclad Strategy
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Often brands hire subject matter experts in various marketing channels but lack the resources who are looking at the bigger picture marketing strategy.

With hiring a fractional CMO, you’re bringing in a resource who can take a step back, figure out what resonates, and what isn’t, and develop a gameplan for moving forward.

Fresh Perspective
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A CMO who serves multiple brands and industries can bring ideas and proven tactics from one sector to another to help you deliver on your revenue goals.

 
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HOw to Work with Me

 

Half Day Consultation
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I’ll dive deep into your marketing strategy, providing clear direction on improvements to crush your goals.

  • A week prior, start a preparatory period via email correspondence

  • Host a 4-hour strategy session for you and your team using the Functional Marketing® Framework. Develop a custom, bespoke strategy based on your unique business needs

  • Delivery includes a quick marketing implementation punch list, a list of customer blindspots, and marketing campaigns for the next 1-6 months

Brands benefit most from this package if:

  • You have a strong marketing team in place, but you need a strategy.

  • You’d like to see how the Functional Marketing® Framework works before hiring a fractional CMO.

 

STARTING AT $7,500

Advisor
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After a half-day consult or a 90-day sprint at the Engaged level, I can advise your team and keep your marketing department on track.

  • Sprint planning calls led twice a month

  • Unlimited access to me via email/Slack correspondence

  • Access to marketing campaign standard operating procedures (SOPs)

Brands benefit most from this package if:

  • You have a strong marketing team who can execute with little oversight.

  • You need a marketing leader to keep the team on track and adjust priorities as required.

 

Starting at $3K

Engaged
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I’ll spend roughly 10 hours per week inside your organization accomplishing the following:

  • Translate the CEO’s vision into marketing campaigns and objectives

  • Define the critical talent the business needs to reach your goals

  • Assist in finding, interviewing, and managing qualified talent to implement the marketing strategy

  • Report weekly to the CEO on all KPIs mutually defined as important

  • Continually innovate ways to reach marketing and sales goals despite roadblocks

Brands benefit most from this package if:

  • You do need someone to ensure the marketing strategy’s execution on a daily basis.

 

Starting at $10K

Frequently Asked Questions

    • Your titles include being the founder/president of the brand and also CMO.

    • Confusion on KPI’s and which marketing channels work best.

    • There are no customer journeys mapped out and no target market(s) defined.

    • Create your bespoke marketing strategy

    • Map out your customer journey

    • Define your target market(s)

    • Correct your messaging and positioning.

    • Create systems for your team to follow

    • Hire marketing employees, consultants, and agencies to execute

    • Manage KPIs so your marketing makes you money

  • By working on your business part-time, you’re growing your brand without the expensive price tag of hiring a full-time CMO.

  • I have extensive experience hiring for various marketing positions.

    I can craft job descriptions and interview candidates for in-house positions or identify consultants, freelance partners, or agencies to help fill voids.

  • I specialize in high-growth, mission-driven wellness and edtech brands. I work outside those industries from time to time if there is a great fit.

  • Depending on the level of engagement, I work on your business daily or every other week.

    No matter what, I’m available via email, Slack, or Loom anytime. I typically respond to messages within 24 hours or less.

    I’m also open to coming to your offices monthly or quarterly for onsite meetings.

  • I focus on the strategy side of your business. If you need help tactically, I can help you identify needs and hire the right resource, either full-time, part-time, contract or agency, to fill the gap.

Get the Marketing expertise you need

Book a call today to start crushing your goals.