The Fractional
CMO for Wellness and EdTech Brands

Hi, I’m Stephanie, and I’ve been working at high-growth, profitable brands as a marketer for over 15 years.
By using a blend of creativity and analytics, you can come up with the right message at the right time that ignites your customers to purchase.
Most brands I encounter don’t address these issues:
1. Marketing isn’t focusing on the customer experience.
2. Optimizing marketing channels to combat their weaknesses.
3. Initiatives aren’t aligned with their goals.
With a fractional CMO, those issues become opportunities. Here’s what you could accomplish instead…
1. Integrated campaigns across all marketing channels.
2. Utilizing marketing channels for their strengths.
3. Goals, Key Objectives, and Initiatives are aligned across your marketing team.
I’m here to help you rapidly grow and scale your brand.

Let's Chat >

Learn More About Me

WHAT SETS ME APART?

I have an uncanny knack for putting myself in your customer’s shoes. Understanding their high and low points enables me to meet the customer where they are at in your brand journey and provide them the arsenal to take the next step.

MY #1 GOAL FOR CLIENTS?

Making your marketing program best-in-class by paying attention to the little details that will set you apart from the competition. I’m also more than a little obsessed with driving profitable revenue growth :)

What’s my Working Style?

One-word answer here - collaborative. I love to understand you and your team’s challenges and come up with solutions that are win-win for everyone involved - you, your team, and your customers.

Can you help my brand Scale?

My expertise is helping wellness and edtech brands making $5M-$10M a year grow to the next level by bringing a customer-centric mindset to you and your team.

Describe Your leadership style.

Player/coach mentality. I’m here to help your team grow their marketing skills - there’s no holding back knowledge sharing.

More importantly, I will teach them to think critically about problems, so they can keep up with the ever-changing marketing landscape long after our engagement.

Where do I thrive?

I’m exceptionally skilled at bringing order to chaos through automating processes or hiring either employees or agencies, automating processes, or designing workflows.

TESTIMONIALS

Testimonials

“I had the pleasure of working with Stephanie at Balsam Brands, and I can attest firsthand to her great skills and wonderful collaboration. She's on top of her work and makes sure everything is organized and running smoothly.”

-Lara Baggo

“Stephanie is a creative, data-driven marketer who understands how to bridge the gap between user desires and business goals. Over the years that we worked together, she always balanced the products for which we needed to drive awareness and sales with what our customers would be most interested in at that time and the type of messaging they've historically responded to best.”

- Lucia Chung

“I consider Stephanie to be a reliable professional and expert in the field of digital marketing. During my time at The Home Depot with Stephanie, her expertise, work ethic and diligence always stood out as we collaborated in several projects.”

- Patricia Gates

“Stephanie is very detail oriented, an excellent researcher of new ideas and has an uncanny ability to dive deep into any situation. She juggles multiple projects with ease and has a creative eye for what marketing materials will engage the online customer. She would be a great asset to any marketing organization.”

- Sharon Newman

Brands I’ve Grown

Ready to take your growth to the next level?

Schedule a 20-minute discovery call with me today to see if your brand is a good fit for fractional CMO services.

Book a call