Grow/scale your brand without overspending
Fractional CMO services for mission-driven lifestyle, wellness and luxury brands.
Brands I’ve Grown
Struggling with the following?
Lack of Clarity
Are you unsure which marketing channel has the lowest CPA, the ROI of your marketing efforts, or have a sneaking suspiction that you’re ad spend is too high?
A Fractional CMO will start tracking the numbers, and put together a bespoke marketing strategy tailored to meet your goals, based on working on the projects with the highest ROI first.
Wear Too Many Hats
If you are the founder of the brand, but also the chief marketing officer, you likely are working around the clock to make it work.
Let a Fractional CMO take care of the marketing, while you focus on other aspects of the business which need your focus. Plus, you’ll get back hours of sleep and your partner will thank me :)
Customer Confusion
Do you know your customers, more than basic demographics such as name, location and age?
A fractional CMO will build a customer journey map, along with develop robust personas based on each of your target markets so your marketing team has the arsenal to crush your revenue goals.
Hi, I’m Stephanie
And I’m a lifelong marketer. Seriously. I fell in love with marketing in high school when the assignment was promoting an item from the then newly-released Harry Potter book.
Quickly understanding that marketing is both an art and a science, I pursued my undergraduate degree in Strategic Communications and an MBA.
For the past 15 years, I’ve worked at leading eComm companies such as Balsam Brands, Home Depot & Home Decorators Collection, gaining deep expertise in customer segmentation, positioning, retention, and growth marketing.
I founded Propel+Flourish to bridge the gap between results-driven marketing and solving customers’ pain points. By deeply understanding your customers, I crush revenue goals without being overly promotional.
WHAT IS A FRACTIONAL CMO?
I’m a part-time marketing executive whose primary goal is to grow & scale your brand profitability. My job is to get to know your brand, inside and out, and figure out what is (and isn’t) resonating with your audience.
I do this by looking at what you’ve done so far, taking note of what’s worked and what didn’t perform to expectations. Then, I’ll put together a compressive marketing strategy that’s tailored to your goals. But that’s not all. I’ll also coach your team, to ensure they are motivated and performing at their best. I’ll even implement processes and systems that will alleviate stress and confusion.
So, what are your goals this year? In the next five years? I’m here to help you reach them with marketing that delivers results.
TESTIMONIALS
By The Numbers
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