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Propel your growth by deeply understanding your customers. Fractional CMO services for luxury fashion & lifestyle brands.

Scale Smarter.

Protect Your Brand.

Thrive with an AI-First Strategy.

I help premium eCommerce brands future-proof their growth with custom AI solutions—without sacrificing what makes them brilliant.

Let's Talk >
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Brands I’ve Grown

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Struggling with the following?

Unclear Growth Opportunities

Are you guessing where to invest—without clear data showing which marketing channels, customer segments, or products drive the highest profits?
AI-powered insights replace guesswork with precision, helping you double down on what works—and cut what doesn’t—faster.
→ We’ll map your customer journey, apply predictive analytics, and show you exactly where AI can amplify revenue.

Overwhelmed by Manual Work

Is your team stuck juggling campaigns, customer service, inventory updates—and losing time for strategic growth?
AI-first systems automate the repetitive work, so your team can focus on what actually moves the brand forward: building loyalty, launching smarter, and scaling sustainably.
→ We’ll streamline your workflows with custom AI tools tailored to your brand—not one-size-fits-all tech.

Scaling Without Breaking Your Brand

You’re ready to grow—but you refuse to sacrifice the customer experience that made you successful.
The right AI integrations enhance your brand’s magic instead of flattening it.
→ We design AI solutions that protect your story, elevate customer touchpoints, and help you scale with heart.

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Hi, I’m Stephanie

After 20+ years helping brands grow through customer-centric marketing, I saw a shift coming: AI wasn't just the future—it was the catalyst for scaling smarter. I founded Propel + Flourish to guide bold brands through this evolution.

My mission? To help you work smarter, scale faster, and stay true to the soul of your brand, all powered by intelligent, human-first AI solutions.

Let's build the future of your business without losing what makes you brilliant today.

Learn More >
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What Is an AI-First Growth Strategist?

I’m not just here to manage your marketing. I’m here to reshape how your brand grows.

At Propel + Flourish, I partner with growth-focused eCommerce brands to build AI-first systems that:

  • Unlock smarter, faster decision-making

  • Automate repetitive work without sacrificing the customer experience

  • Drive sustainable revenue growth without bloating your team

How?

  • It starts with getting deep inside your brand—your story, your customers, your operations, and mapping where AI can sharpen, streamline, and scale what you’ve already built.

  • We create a custom AI Growth Blueprint designed around your goals today and your vision for the next 5+ years.

  • Then, we integrate the right AI solutions into your workflows, marketing, and customer touchpoints so you scale with clarity, precision, and heart.

This isn’t about replacing your team. It’s about freeing them to focus on the work that moves your brand forward.

👋 Ready to protect your brand’s magic—and grow smarter, not harder?

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TESTIMONIALS

 
Testimonials

“I had the pleasure of working with Stephanie at Balsam Brands, and I can attest firsthand to her great skills and wonderful collaboration. She's on top of her work and makes sure everything is organized and running smoothly.”

-Lara Baggo

“Stephanie is a creative, data-driven marketer who understands how to bridge the gap between user desires and business goals. Over the years that we worked together, she always balanced the products for which we needed to drive awareness and sales with what our customers would be most interested in at that time and the type of messaging they've historically responded to best.”

- Lucia Chung

“I consider Stephanie to be a reliable professional and expert in the field of digital marketing. During my time at The Home Depot with Stephanie, her expertise, work ethic and diligence always stood out as we collaborated in several projects.”

- Patricia Gates

“Stephanie is very detail oriented, an excellent researcher of new ideas and has an uncanny ability to dive deep into any situation. She juggles multiple projects with ease and has a creative eye for what marketing materials will engage the online customer. She would be a great asset to any marketing organization.”

- Sharon Newman

 
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By The Numbers

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Smarter Systems. Sustainable Growth. Stronger Loyalty.

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